Curved White Mall Kiosk Zaub: Sib npaug khoom kim heev thiab kev nkag tau yooj yim hauv siab -Tsev Tsheb Thauj Mus Los

Cov khw muag khoom yog cov khw muag khoom kub- txhiab tus neeg taug kev txhua hnub, ntau tus neeg yuav khoom, thiab sib ze rau cov npe loj - lub npe. Tab sis rau cov ntawv sau khoom kim heev (xws li redLine, cov khoom zoo nkauj zoo nkauj ntawm no), khw kiosks (cov chaw me me ntawm cov khw muag khoom) yog ob - ntaj ntug: teeb lub kiosk, thiab pheej hmoo saib pheej yig nyob ib sab ntawm cov neeg loj heev (Guerlain, Clarins, pom hauv keeb kwm yav dhau); hla nws, thiab plam tawm ntawm kev tsis siv ko taw. Qhov nkhaus ntawm lub khw muag khoom dawb no txhais tau tias lub khw muag khoom kiosk tuaj yeem ua tau: polished, hom-zoo li hub uas tuav nws tus kheej hauv qhov chaw muag khoom chaotic.

Cov qauv nkhaus yog lub kiosk cov riam phom zais cia rau siab - kev ua tiav zoo. Cov kiosks zoo ib yam tsim nqaim, jostle- qhov tsis sib haum xeeb - cov khw muag khoom (feem ntau nyob rau hauv pab pawg, thawb cov neeg taug kev, lossis rushing rau escalators) yuav hla lawv kom tsis txhob muaj neeg coob coob. Lub kiosk qhov cheb nkhaus no qhia cov tsheb khiav ib txwm muaj: cov neeg yuav khoom tuaj yeem ua lub voj voog cov duab yam tsis muaj kev sib tsoo, thiab ncua mus xauj thaum lwm tus hla tom qab. Rau lub asthiv tsis khoom, qhov no txhais tau tias 20% ntau tus neeg yuav khoom koom nrog lub kiosk (ib qho kev ntsuas rau nkhaus thiab cov duab plaub sib dhos)- tsis muaj leej twg xav nyob hauv qhov chaw nruj, tsis yooj yim.

Lub ci dawb tiav yog qhov kev xaiv pom kev zoo. Cov khw muag khoom tau dhau los nrog qhov tsis txaus ntseeg: cov paib neon, cov khw muag khoom loj, cov khoom siv hauv pem teb (lub herringbone ntoo ntawm no ntxiv kev ntxhib los mos tsis muaj kev sib tw). Lub kiosk dawb txiav los ntawm lub suab nrov no: nws ntes lub qhov muag los ntawm thoob plaws txoj kev hauv tsev, taw qhia tias "huv, zoo dua" ua ntej tus neeg yuav khoom txawm pom cov hniav nyiaj hniav kub. Cov ntsiab lus hloov maj mam-embossed kho vajtse ntawm cov chaw cia khoom, muag muag nyob ib ncig ntawm lub khob- ntxiv cov khoom kim heev yam tsis muaj overkill: lawv xav tias txhob txwm, tsis flashy, txuam redLine tsom rau cov muag heev, siab - zoo nkauj zoo nkauj.

Lub iav- cov rooj plaub sab saum toj hais txog ob qhov tsis yog- sib tham tau rau cov khw muag khoom: kev tiv thaiv thiab kev nkag tau yooj yim. Kiosks raug nthuav tawm (tsis muaj cov phab ntsa hauv khw los tiv thaiv cov plua plav lossis kev tuav pov hwm), yog li qhov tseeb tiv thaiv - glare iav tiv thaiv cov saw caj dab, nplhaib, thiab saws tes thaum khaws txhua yam pom. Tus neeg yuav khoom tuaj yeem txhawb nqa rau kev qhuas cov saw hlau zoo nkauj lossis pob zeb diamond me me pendant lub ci ntsa iab yam tsis tau nug cov neeg ua haujlwm kom rov qab tau cov khoom - qis- kev tshawb nrhiav yog qhov tseem ceeb rau cov khw muag khoom, uas feem ntau nres ntawm kev xav tsis yog nrog ua ntej - npaj yuav. Implied teeb pom kev zoo sab hauv (tus qauv rau cov khoom kim heev kiosk fixtures) amplifies cov ntsiab lus, kom ntseeg tau tias cov hniav nyiaj hniav kub ci txawm nyob rau hauv lub khw hnyav overhead teeb.

Hauv qab cov lus qhia, xauv cov vaj huam sib luag kom daws tau lub khw kiosk qhov mob loj tshaj plaws ntawm kev ua haujlwm: qhov chaw cia khoom tsawg. Cov kiosks feem ntau muab tso rau hauv pem teb lossis hauv cov thawv pom, saib cluttered thiab tsis ua haujlwm. Ntawm no, cov neeg ua haujlwm rub lub nplhaib ntxiv qhov ntau thiab tsawg, qhov ntev ntawm lub caj dab thaub qab, thiab ntim rau hauv cov khoom sib xyaws - khaws lub nplhaib loj 7 hauv 10 vib nas this, tsis yog 10 feeb ntawm rummaging. Rau cov neeg ua haujlwm kiosk los ntawm 1-2 tus neeg (tus qauv rau cov khw muag khoom), qhov ceev no ua rau cov kab luv luv thiab cov neeg yuav khoom txaus siab, txawm tias lub sijhawm siab tshaj.

Dab tsi ua rau qhov kev ua haujlwm kiosk no yog nws txoj kev sib raug zoo nrog cov neeg yuav khoom hauv khw: feem ntau cov neeg tuaj xyuas hauv khw tsis yog "lub luag haujlwm" los yuav cov hniav nyiaj hniav kub-lawv tab tom tshawb nrhiav, tua lub sijhawm ntawm cov khw muag khoom, lossis tuav lub sijhawm kawg - khoom plig. Cov zaub caters rau qhov no: nws yog ib qho yooj yim mus kom ze, ceev mus xauj, tab sis luxurious txaus los ua ib tug impulse purchase zoo li ib tug tshwj xeeb nrhiav. Tus neeg yuav khoom redLine tej zaum yuav dhau los ntawm Guerlain, pom lub kiosk dawb, ncua mus xauj ib lub kauj-toog npab, thiab tawm nrog $ 500 daim - tej yam uas lawv tsis tau ua yog tias lub kiosk xav tias tsis zoo lossis pheej yig.

Thaum kawg, lub kiosk no ua pov thawj tias lub khw muag khoom tsis tas yuav yuam kev xaiv ntawm "pom" thiab "luxurious." Nws yog ib qho chaw me me uas ua haujlwm hnyav li lub khw muag khoom tag nrho: kev mloog zoo, coj kev khiav tsheb, teeb tsa cov khoom muag, thiab ua kom cov khoom kim heev tuaj yeem mus txog -txawm tias nyob hauv nruab nrab ntawm lub khw muag khoom chaotic.