Tsaus Ntoo Lit-Niche Hybrid Display Txee: Curated Hub rau Eyewear & Luxury Decor

Ib lub khw muag khoom hauv nroog keeb kwm hauv nroog tau ntsib qhov teeb meem tshwj xeeb: nws tshwj xeeb hauv ob qho tib si tsim lub ntsej muag (cov ntawv sau tshuaj tortoiseshell, tes- looj tsom iav tiav) thiab cov khoom siv kho kom zoo nkauj (me me -batch handblown vases, heirloom trinkets). Tab sis nws cov rhawv qhib sib xyaw cov khoom no haphazardly: $ 250 handblown yellow vase tau faus ib sab ntawm peb lub looj tsom iav dub, thiab cov ntsiab lus ntawm lub pob khawm hlau raug ntxuav tawm los ntawm lub teeb hnyav hnyav. Cov neeg yuav khoom tsis nco qab txog kev kho kom zoo nkauj tag nrho lossis saib tsis tau cov tsom iav qhov khoom siv tes ua- raug nqi 20% ntawm qhov muag muag rau ob pawg. Qhov ntoo tsaus nti no-niche hybrid txee redefines "hybrid zaub" los ntawm kev sib koom ua ke pom kev, koom haum, thiab tsis muaj sijhawm rau kev sib xyaw ua ke - cov khoom muag khoom.

Nws lub zog tseem ceeb yog qhovdual{0}}lub hom phiaj zoned niches-tsim rau ob qho tib si tsom iav thiab décor. Tsis zoo li qhib rhawv uas plooj pawg, txhua lub niche ua lub luag haujlwm meej:

Upper -sab laug niche: Designer looj tsom iav dub (stacked los qhia ntau yam style, lit kom pom cov ncej tiav).

Upper - txoj cai niche: Heirloom décor (piv txwv li, tsev neeg daim duab duab ua ke nrog lub trinket me me, tig lub khw muag khoom ua haujlwm rau hauv "zaj dab neeg curated").

Nruab nrab -sab laug niche: Nqe lus décor (lub handblown daj vase, lit kom hais txog nws cov iav zoo nkauj).

Nruab nrab - txoj cai niche: Daim ntawv tshuaj thav ntawv (txhim los ntawm cov duab, lit rau showcase tortoiseshell swirls).

niches qis: Tig cov khoom raws caij nyoog (piv txwv li, lub caij ntuj sov lub caij ntuj sov thav ntawv lossis txwv - tsab mini vases).

Rau lub khw muag khoom hauv plawv nroog, qhov zoning no tshem tawm "kev tsis sib haum xeeb": 30% ntau tus neeg yuav khoom nug txog lub hnab ntim tes (yav tas los saib tsis tau), thaum lub tsom iav teeb - muag (sunglasses + daim ntawv tshuaj khub) tau nce los ntawm 25% - cov neeg yuav khoom tam sim no pom kev sib koom ua ke ntawm cov niches.

Covtsom niche teeb pom kev zoodaws qhov "pob ntseg nthuav dav" qhov tsis zoo ntawm cov duab sib xyaw. Sab saum toj lub teeb ci glares ntawm iav décor lossis cam khwb cia duab ntxoov ntxoo ntawm thav duab hinges; Txhua lub niche tsom lub teeb pom kev nce siab, qhia txog lub vase qhov kev ntxhib los mos ntawm tes, cov ncej hlau tiav, thiab txawm tias daim duab cov ntaub ntawv luam tawm me ntsis. Ib tus neeg siv khoom tsis tu ncua tau sau tseg tias, "Kuv yeej tsis paub tias lub vase tau xuas tes ua-koj tuaj yeem pom cov swirls tam sim no."

Covnplua nuj tsaus ntoo tiavbalances versatility thiab khoom kim heev. Nws haum rau lub boutique lub keeb kwm cib phab ntsa thiab vintage checkout txee, tab sis kuj ua hauj lwm nyob rau hauv cov khoom kim heev tsev qhov chaw (xws li, lub tsev chaw ua hauj lwm tso saib ob qho tag nrho niaj hnub eyewear thiab heirloom décor). Tsis zoo li cov txee niaj hnub zoo nkauj uas sib tsoo nrog kev zoo nkauj ib txwm muaj, qhov kev tsim ntoo no xav tias txhob txwm tshaj tawm - tsa ob lub khw muag khoom thiab thaj chaw nyob yam tsis xav tawm ntawm qhov chaw.

Kaw qis ciaua kom tiav cov kev ua haujlwm hybrid: nws zais qhov ntau thiab tsawg ntawm cov thav duab (rau lub khw muag khoom) lossis cov khoom ntim khoom zoo nkauj (rau siv hauv tsev), khaws cov zaub kom huv si yam tsis muaj kev cuam tshuam rau kev siv. Cov neeg ua haujlwm khaws cov thav ntawv ntxiv hauv 10 vib nas this (tsis muaj kev taug kev rov qab), thaum cov tswv tsev khaws cov lus qhia txog kev saib xyuas tsis pom.

Rau lub khw muag khoom, qhov cuam tshuam txuas ntxiv mus rau kev muag khoom: ko taw tsheb tau nce 15% raws li kev tshaj tawm hauv social media ntawm "curated txee" kis, nrog cov neeg yuav khoom hais txog "kev xav, kev sib koom ua ke" raws li qhov laj thawj tuaj xyuas. Lub txee no tsis yog cia li cia li xwb-nws yog "hybrid curator's tool": nws hloov cov khoom muag sib xyaw ua ke, nthuav dav - tsom cov khoom uas ua rau ob qho tib si tsom iav thiab décor, ua pov thawj tias hybrid chaw tuaj yeem hnov ​​​​qhov ua haujlwm zoo thiab zoo nkauj.