Glowing Transparent Display Pedestals Elevate Opulent Jewelry Retail With Dramatic, Focused Luxury

Hauv qab lub teeb ci ntsa iab ntawm Dubai's Mall of the Emirates, Layla- tus neeg ua lag luam UAE-raws li tus neeg ua lag luam hauv nroog rau kev ua yeeb yam - nres ntawmAura Jewels' nkag. Nws tsis yog lub qhov rais glittering watches uas ntes nws lub qhov muag, tab sis ci ntsa iab los ntawm lub boutique qhov chaw: ob pob tshab pedestals, lit los ntawm sab hauv, tuav ib lub pob zeb diamond saw caj dab txhua. Lub 5-carat nruab nrab pob zeb ntawm ib thooj shimmers nyob rau hauv mos upward light, nws txhais tes-teem prongs ntes lub reflection ntawm lub boutique lub mirrored geometric phab ntsa. Nws tau npaj los tshawb xyuas sai; 50 feeb tom qab, nws tawm nrog $ 150,000 saw caj dab ntim rau hauv lub thawv velvet.

RauAura Jewels' tus tsim, Kareem Al-Hais, lub sijhawm no yog qhov kawg ntawm ib xyoos- kev tawm tsam ntev. Tau ntau xyoo, lub boutique cov khoom muaj nqis tshaj plaws - pob zeb diamond qub txeeg qub tes, txwv - tsab Swiss watches - languished hauv generic iav txee. Cov neeg yuav khoom tau tuav $2,000 stud tsej thiab sab laug, tsis txhob hnov ​​​​qab txog 120-teev tes- teeb tsa ua haujlwm ntawm 6- daim duab necklaces. "Peb cov khoom hwm zoo tsis yog cov hniav nyiaj hniav kub xwb-lawv yog kos duab," Al-Sayed hais. "Cov qub txeeg qub teg tau muab cov duab kos rau hauv cov suab nrov tom qab."

Kev daws los ntawmSuab puam & Teeb Studio, Dubai - pab pawg tsim qauv uas tshwj xeeb hauv cov chaw muag khoom kim heev. Lawv lub tswv yim: glowing pob tshab pedestals uas thav duab ib daim ntawv ntawm ib lub sij hawm. Cov pedestals yog carved los ntawm 2-inch ntshiab acrylic (xaiv rau nws lub peev xwm mus diffuse lub teeb yam tsis muaj huab) thiab haum nrog 3000K sov LED strips uas cam khwb cia upward illumination -highlighting gemstone hluav taws tsis ntxuav tawm cov hlau polish. Kub- trimmed iav casings saum toj ntawm txhua lub pedestal, txuam lub boutique lub kub-framed sab counters, thaum mirrored geometric phab ntsa amplify lub teeb, tig qhov chaw mus rau hauv ib tug nyob ntsiag to, opulent showcase.

Qhov cuam tshuam tam sim ntawd. Hauv plaub lub lis piam, kev muag khoom muag tau nce 38%, thiab 70% ntawm cov neeg siv khoom tam sim no nug txog cov khoom siv tes ua tom qab cov khoom ntawm cov pedestals. Layla, tus kws ua lag luam, tau sau tseg tias: "Kuv tau pom pob zeb diamond saw caj dab hauv ntau lub khw muag khoom, tab sis lub pedestal no ua rau kuv nres thiab saib -zoo li kuv tab tom saib ib thooj hauv tsev cia puav pheej, tsis yog lub khw."

Cov neeg ua haujlwm qhia txog kev hloov pauv hauv kev sib cuam tshuam, thiab. "Ib nkawm niam txiv tuaj nyob rau lub asthiv dhau los rau khoom plig tshoob," hais tias tus neeg muag khoom Noora. "Lawv tsis yog xaiv ib lub moos nkaus xwb-lawv nug txog 80-teev lub zog sib dhos, tom qab ntawd tus kws txawj ua haujlwm polished rooj plaub. Lub pedestal tig kev yuav khoom sai rau hauv kev sib tham txog khoom siv tes ua."

Khw muag khoom kim heev kws pab tswv yim Zara Al-Farsi thav duab tsim raws li qhov tsis lees paub ntawm "cluttered opulence." "Ntev siab-cov neeg yuav khoom kawg tsis xav sift dhau 30 daim los nrhiav qee yam tshwj xeeb," nws piav qhia. "Cov pedestals no tsim ib lub ntsiab lus tseem ceeb: cov khoom zoo nkaus li tshwj xeeb, tab sis lub teeb sov thiab kub ua kom nws mus txog."

Lub caij ntuj sov no,Aura Jewelsyuav nruab ib lub pedestals zoo tib yam nyob rau hauv nws London Bond Street flagship, nrog ib tug tweak: lub teeb pom kev zoo LED yuav raug kho rau 2700K mos dawb, txuam lub nroog cov cuab yeej cuab tam - tsom boutique aesthetic. Rau Al-Hais tias, kev tsim kho dua tshiab tsis yog hais txog cov khoom siv xwb- nws yog hais txog kev hwm cov haujlwm tom qab cov hniav nyiaj hniav kub. Nws hais tias "Peb cov khoom tau ua nrog lub hlis ntawm kev ua haujlwm," nws hais. "Lub pedestal no cia cov neeg ua haujlwm pom."