Luxe Curved-Glass Display Stands Redefine High-Khauj Muag Khoom Muag Khoom Zoo Nkauj

Tucked ntawm lub khw muag ntawv keeb kwm huab cua thiab cov khoom siv tawv tawv hauv plawv nroog Manhattan lub nroog cobblestone, Elara & Co. qhov rais browsers rau loyal patrons. Tau ze li ntawm kaum xyoo, lub khw tso siab rau qhov hnyav, tsaus mahogany cov teeb meem: lawv cov tuab, smudge- cov iav uas muaj kev tiv thaiv cov hlaws dej tshiab thiab txhais tes- kos lub ntsej muag los ntawm plua plav thiab kev puas tsuaj, tab sis lawv kuj tsim ib qho kev txwv tsis pub hais. Cov neeg siv khoom yuav lean, squint ntawm qhov kev xav tsis meej, thiab feem ntau taug kev deb dua li tus chij tus neeg ua haujlwm los qhib lub txee - nws tus kheej tsis nco qab "intrude" ntawm lub khw muag khoom kim heev vibe.

Qhov ntawd tau hloov lub caij nplooj zeeg no, thaum Elara & Co. tau teeb tsa ib qho nkhaus - iav tso saib uas tau dhau los ua lub khw muag khoom tsis tau xav txog. Crafted hauv kev koom tes nrog ib tug me me Brooklyn-raws li kev lag luam tsim studio, sawv ntsug tus yam ntxwv tseem ceeb yog rooted nyob rau hauv txhob txwm: 12 hli - tuab tempered nkhaus iav (engineered los tiv thaiv khawb thiab txo glare yam tsis muaj dimming visibility), ib tug tes - txhuam hniav txhuam hniav - toened ib tug polished mats (tshuaj pleev xim rau fins) kub), thiab ib lub velvet mos- sib xyaw hauv ob sab hauv hauv cov xim beige sov (xaiv los ua kom tiav cov xim txias ntawm cov hniav nyiaj hniav kub thiab cov creamy luster ntawm pearls, tsis dhau lawv cov ntsiab lus hloov maj mam). Lub tshuab nqus hlau nplaum tsis pom zoo- tsuas yog siv tau rau cov neeg ua haujlwm ntawm lub qhov me me zais - khaws cov khoom lag luam kom ruaj ntseg thaum cia cov neeg yuav khoom lean thiab tshuaj xyuas txhua qhov nthuav dav: cov ntawv sau me me ntawm lub moos rov qab, qhov tseeb knotting ntawm silk necklace cord, ib qho hlaws hlaws.

Qhov cuam tshuam tam sim ntawd. Nyob rau thawj hnub nyob rau hauv qhov chaw, Elara & Co. showcased ib tug txwv - ib tsab dej qab zib pearl saw caj dab: strung nrog 18k kub clasps thiab matched pearls los ntawm ib tsev neeg- khiav atelier nyob rau hauv Provence, lub piece tau zaum overlooked nyob rau hauv ib tug mahogany rooj plaub rau peb lub hlis. Tam sim no, nws cov pearls ntes tau lub khw muag khoom muag teeb pom kev zoo, lawv lub ci ntsa iab los ntawm cov iav nkhaus lub teeb pom kev zoo. Ib tug neeg tuaj ncig tebchaws uasi, hla lub khw qhov rai ntawm nws txoj kev mus rau Broadway matinee, nres ib nrab ntawm - kauj ruam; 15 feeb tom qab, nws tawm nrog lub caj dab, ntxiv rau ib khub ntawm pearl studs -kos lub khw qhov loj tshaj ib qho kev lag luam lub lim tiam. "Nws hais rau kuv tias nws tau taug kev dhau peb zaug ua ntej, tab sis yeej tsis xav zoo li nws tuaj yeem "saib ze" yam tsis muaj teeb meem," Elara & Co tus thawj coj, Lila Marquez hais. "Qhov kev sawv ntsug no ua rau nws xav tias zoo li cov khoom nyob ntawd yuav tsum qhuas-tsis muaj kev tiv thaiv."

Tshaj li cov neeg siv khoom xav tau, lub chaw muag khoom tau txhawb nqa lub boutique kev ua haujlwm txhua hnub. Qhov twg cov neeg ua haujlwm ib zaug siv 20% ntawm lawv txoj kev hloov pauv thiab rov qhib rooj plaub (yuav maj nrawm mus rub cov khoom ua ntej cov neeg siv khoom tsis txaus siab), tam sim no lawv tsom mus rau kev coj cov neeg yuav khoom los ntawm cov dab neeg ntawm cov khoom: piav qhia 12- lub limtiam txheej txheem ntawm kev sib piv Provence pearls, lossis txoj kev saib lub zog yog tes- sib dhos hauv Swiss tsev studio. Marquez sau hais tias "Peb tau ua tus saib xyuas qhov rooj," Marquez sau tseg. "Tam sim no, peb yog cov neeg hais dab neeg - thiab qhov ntawd yog qhov ua rau tib neeg poob rau hauv kev hlub nrog peb daim."

Cov kws tshaj lij tsim cov khw muag khoom tsim lub ntsej muag zoo li microcosm ntawm kev hloov pauv dav dav hauv cov khw muag khoom kim heev: txav los ntawm "tshwj xeeb" mus rau "kev caw" opulence. Clara Bennett, tus kws pab tswv yim tsim cov khw muag khoom uas ua haujlwm nrog cov khw muag khoom ywj pheej thoob plaws Asmeskas "Tab sis cov khoom kim heev niaj hnub no tsis xav xav tias lawv tau txais cov ntsiab lus ntawm cov khoom, lawv xav tau kev sib txuas nrog cov khoom lag luam. Qhov hnyav ntawm lub moos, xav txog seb lub caj dab yuav zaum ntawm lawv daim tawv nqaij li cas: nws tiv thaiv cov khoom muag, tab sis nws tsis tsim kev deb. " Bennett ntxiv tias qhov kev xaiv ntawm kev tsim qauv- txhuam cov tooj dag hla polished, nkhaus npoo hla cov kab ntse- haum rau cov neeg siv khoom loj zuj zus rau "khoom kim heev": kev zoo nkauj uas xav tias xav tau, tsis yog ostentatious.

Lo lus ntawm qhov kev ua tiav tau nthuav dav dhau Elara & Co.'s cobblestone block. Peb lub boutiques nyob sib ze (xws li lub siab siab -kawg txhob lo lo ntxhuav phuam qhwv caj dab thiab lub cufflink atelier kev cai) twb tau mus nug txog Brooklyn tsim studio, thiab Marquez hais tias lub khw npaj yuav ntxiv ob qho tib si sawv ntsug los ntawm lub caij so hnub so-lub sij hawm no, los nthuav qhia nws cov khoom sau ntawm tes{{4} mel the brooches's long-shops. dub rooj plaub.

Rau Elara & Co., lub rooj zaum tsis yog ib qho rooj tog xwb. Nws yog ib tug redefinition ntawm dab tsi lawv boutique stands rau: khoom kim heev uas siv tau, tsis ntshai; craftsmanship uas txhais tau tias yuav pom, tsis muab zais tom qab xauv iav. Marquez hais tias "Thaum kawg ntawm hnub, peb cov ntawv yog dab neeg- hais txog cov neeg txawj ntse uas ua rau lawv, cov ntaub ntawv nkag mus rau hauv lawv, lub sijhawm lawv yuav cim rau peb cov neeg siv khoom," Marquez hais. "Lub chaw muag khoom no tsis yog tuav cov dab neeg xwb. Nws cia lawv qhia- yam tsis muaj tus yuam sij."