Pleev-Toned Ua-Nyob rau hauv Zaub Niches Merge Classic Parisian Elegance Nrog Curated Khoom kim heev Jewelry Showcasing
Dec 03, 2025
Pleev-Toned Ua-Nyob rau hauv Zaub Niches Merge Classic Parisian Elegance Nrog Curated Khoom kim heev Jewelry Showcasing

Hnub Tuesday yav tav su hauv Paris's Le Marais, Sophie- tus tsim sab hauv los ntawm Bordeaux, ducking rau hauv Éclat Fine Jewelry kom dim ntawm nag{1}} nres ib nrab - kauj ruam. Nws tsis yog qhov ci ntsa iab ntawm lub pob zeb diamond uas ntes nws lub qhov muag, tab sis daj ntseg xiav mural nyob rau hauv lub boutique lub nraub qaum phab ntsa: tes- kos cov paj ntoo (poppies, lavender, thiab daisies, tshwm sim los ntawm Fabkis lub teb chaws) curled ib ncig ntawm cov niches dawb, qhov twg lub paj lavender quartz caj dab glowed hauv qab lub teeb LED. Plaub caug feeb tom qab, nws tawm nrog $ 1,800 daim ntim rau hauv ib lub hnab lo lo ntxhuav -kab kab, hais rau cov neeg ua haujlwm, "Kuv tau taug kev dhau los ntawm cov khw muag khoom kim heev txhua lub lim tiam, tab sis qhov no xav tias nws tau tsim rau ib tus neeg uas mob siab txog cov ntsiab lus."
Rau Éclat tus tsim, Margot Laurent, lub sijhawm no yog qhov them nyiaj ntawm plaub-hli rov tsim dua. Tau ob xyoos, lub tsev muag khoom tau tso siab rau cov khoom siv iav dav dav: sleek, tab sis tsis muaj menyuam, tawm hauv nws cov khoom ilv tshaj plaws - tes-wired pearl necklaces, tes-carved quartz pendants- poob thaum nkag - qib nyiaj studs. Laurent hais tias "Peb cov hniav nyiaj hniav kub yog tsim nrog kev saib xyuas zoo ib yam li cov xim pleev xim dej," Laurent hais. "Peb qhov chaw qub ua rau nws zoo li tsuas yog lwm yam khoom ntawm lub txee."
Qhov kev hloov kho tshiab, coj los ntawm Paris-raws li studio Mural & Niche, nyob rau ntawm qhov sib txawv ntawm qhov sib txawv: classic siv lead ua chandelier (salvaged los ntawm 1920s Marais townhouse) nods rau cov neeg zej zog cov cuab yeej cuab tam, thaum lub recessed dawb niches thiab tes- duab mural zoo li niaj hnub, tab sis sov. Lub mural- pleev xim los ntawm tus kws kos duab hauv zos Lila Dubois tshaj li peb lub lis piam- muaj cov paj ntoo uas hais txog cov xim ntawm Éclat's gemstones: lavender blooms thav duab lavender quartz, poppies ntxiv coral pearls. Integrated 3000K sov LED sawb teeb pom kev zoo kab txhua lub niche, ntsuas kom pom cov iridescence ntawm quartz yam tsis tau ntxuav tawm nws cov xim daj ntseg, thiab cov khoom muag muag muag kom ruaj ntseg thaum cia cov neeg yuav khoom kuaj xyuas lawv cov kev ntxhib los mos.
Qhov cuam tshuam tam sim ntawd. Hauv peb lub lis piam, kev muag khoom ntawm Éclat qhov txwv - tsab hlaws sau (yav dhau los nws qeeb tshaj plaws - muag kab) tau nce 38%, thiab 70% ntawm cov neeg siv khoom tam sim no nug txog cov duab kos duab - thiab cov dab neeg tom qab cov hniav nyiaj hniav kub nws thav ntawv. "Ib nkawm niam txiv tuaj nyob rau lub asthiv dhau los rau khoom plig koom nrog," hais tias tus neeg muag khoom Pierre Dubois. "Lawv tsis yog xaiv ib lub nplhaib xwb-lawv nug txog tus kws kos duab uas pleev xim rau daim duab, tom qab ntawd tus kws kos duab kos lub nplhaib lub nplhaib quartz teeb tsa. Nws hloov pauv mus rau hauv kev sib tham."
Tus kws pab tswv yim tsim khoom muag Amélie Dubois (tsis muaj kev cuam tshuam rau tus kws kos duab) thav duab teeb tsa raws li kev tsis lees paub ntawm "khoom kim heev tsis muaj menyuam." "Cov neeg yuav khoom niaj hnub tsis xav xav zoo li lawv nyob hauv lub tsev khaws khoom," nws piav qhia. "Qhov chaw no sib xyaw Parisian nostalgia (lub chandelier, lub mural's countryside motifs) nrog rau kev ua yeeb yam (lub niches, tsom teeb pom kev zoo). Nws qhia cov neeg siv khoom: 'Peb mob siab txog kev zoo nkauj- ob qho tib si hauv peb cov hniav nyiaj hniav kub, thiab hauv qhov chaw koj tau ntsib nws hauv.'"
Rau Éclat, kev tsim kho dua tshiab tsis yog ib qho kev ua kom zoo nkauj xwb - nws yog ib qho kev hloov pauv ntawm hom. "Peb cov hniav nyiaj hniav kub tsis yog kim xwb," Laurent hais. "Nws yog ib feem ntawm ib tug neeg zaj dab neeg. Peb qhov chaw tam sim no qhia zaj dab neeg, ib yam nkaus." Thaum lub caij nplooj ntoos hlav, lub hom phiaj npaj yuav nruab ib qho kev teeb tsa zoo ib yam hauv nws lub Lyon boutique, nrog rau ib qho tweak: lub mural yuav nthuav tawm Lyon lub iconic sawv motifs, khi qhov chaw rau nws lub nroog tshiab tus kheej.
Rau cov neeg yuav khoom zoo li Sophie, cov lus yog yooj yim: khoom kim heev tsis tas yuav txias. Qee lub sij hawm, nws tsuas yog txhais tes - kos paj paj, ib lub ntsej muag ntawm lavender quartz, thiab qhov chaw uas zoo li nws tau ua rau lingering.






